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A name synonymous with betting in Britain, William Hill has been in the wagering game since 1934 and looks significantly sprightlier than any other septuagenarian we know! With an empire that numbers over sixteen hundred betting offices on its home turf of the UK, and a global telephone betting service that can boast close to half a million clients, it’s no surprise that it has also established a pretty powerful presence in the online gaming world too. For such a long-established ‘traditional’ bookie, William Hill has proved to be extremely forward thinking in expanding its services onto the Internet, being one of the first UK online casinos out of the traps. Whether you’re an inveterate connoisseur of Internet casino gaming or dipping your toes into its virtual waters for the first time, the William Hill name undoubtedly instils confidence that you’ll be in safe hands here, but beyond its evident propriety will Will Hill fit your bill? (Now there’s a tongue twister for you!)
The William Hill Casino’s Welcome Page is a rather businesslike affair (although we notice the company seems to have removed the prominent image it used to have of the swarthy, pin-stripe suited, City-broker type mulling over a hand of cards!) with a clear, uncluttered layout. Although not bursting with Vegas-esque pizzazz, it is highly functional, making it equally easy to get straight to the casino’s games or navigate around for first-time user information. With respect to the latter content, we must heap praise on William Hill for the excellent, comprehensive support provided through its website’s ‘Interactive Help Centre’. As a lesson in how to deliver and structure a user guide, this is textbook stuff and, in conjunction with the freephone and email support channels available too, newcomers to Will Hill should find few (if any) problems that can’t be quickly resolved.
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We always like to see online casinos that try to cover the ‘broadest church’ of internet users, and there’s a definite feeling that William Hill Casino has done that extra mile to make its gaming highly accessible. There are sensible currency and language options to widen its appeal, whilst offering its casino games in both download and ‘instant play’ non-download formats increases the range of computer platforms that players can use. As usual with online casino software, the download games require the user to be running some flavour of Windows on their PC – even the archaic Windows 95 will make the grade – whereas the Instant Play Casino uses standard web software that lets Microsoft deniers in on the action here too.
William Hill’s registration process is reasonably straightforward, but is possibly a little more searching that some of its rival’s casino sign-ups. The extra effort (and let’s be clear here, you’re not facing some arduous entrance exam!) is well worth the time as it opens the doors to much more than the William Hill Casino. Opening a William Hill One account lets players access the telephone and online sports betting services, poker room and – we like this – mobile casino too! This mobile gaming service is one we expect many online casinos will start offering their members soon but, as of the date of this review, William Hill have upped the ante as an early adopter of this facility. If your phone can handle it – and if your handset isn’t a Nokia or Sony Ericsson you’re not coming in - you can now waft some William Hill Casino action into your pocket to play just about anywhere. Sadly there isn’t a Craps game available yet so our puerile single-entendre driven ambition to play this casino classic on the crapper were thwarted – and probably rightly so.
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All this attention to customer service and choice would count for nought if William Hill’s games were a let down, but we’re pleased to report that it hasn’t dropped the ball here either. The Instant Play casino games are very, very good but if you can run the download casino software, we think you’ll find these have a definite edge. The highly-rated Cryptologic gaming software powers the download casino, and the games – of which there are now well over a hundred to choose from – are extremely rich in audio and visual detail that makes for an engaging experience. Good live chat facilities further enhance the social ambience of this casino, and you can also choose to have real-time news and stocks feed running too. Handy if you like to play the money markets while you play the tables.
William Hill has the usual type of promotions we’ve come to expect of online casinos, and they are fine though not outstanding. A more likely draw for new players is its progressive jackpots. William Hill's success in attracting customers to play online at its casino - it now boasts over 300,000 active clients and that figure’s still growing - means it can also generate very hefty progressive jackpots, very quickly as a result. At the time of this review the biggest progressive was topping £1.5 million and that is what we call a whole hill of money (no pun intended)! William Hill can also lay claim to some of the most frugal minimum stakes on the net (some games offer 1p stakes and the minimum account deposit can be as little as £2 using certain credit/debit cards), so you don’t need to be a high roller to fit in with the crowd here.
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Frankly, there's little we can find fault with at this UK online casino. William Hill has put together an excellent product with a good balance of options to enable customers to tailor their user experience to their specific needs. Returning to answer our earlier question; we cannot imagine that there can be many online casino players for whom Will Hill wouldn’t fit the bill.
click here to play at William Hill Casino now |
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