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If you've heard the name the Ritz Club, you probably think of the most classic and elegant of the land-based casinos. The Ritz Club name is synonymous with class, elegance, freewheeling spending and smooth operators dressed to the hilt placing extravagant bets. The Ritz club is the type of Casino that would be frequented by James Bond enjoying the finest Cuban cigar and his signature martini, dazzling the ladies with his prowess at the Roulette wheel or playing a mean game of poker. But the real Ritz Club Casino lies in the heart of all the buzz, London's famous West End - and it is, without a doubt, one of the world's most famous and sophisticated gaming clubs. But can the online version live up to the top billing of this fabulous land-based casino? We slipped in, unnoticed, to find out.
The homepage of the Ritz Club London online casino oozes pretentious discretion. There are none of the flashy graphics, loud colours or flirty images and pictures that characterise more Vegas-like online casinos. The Ritz Club online casino obviously favours a sophisticated and understated presence in cyberspace. Due to the cool exterior of the website and its minimalist design, the Ritz Club London online casino does appear decidedly less user-friendly to online gaming newbies that need more overt advertising and user support to help them start playing. Then again, maybe this was done deliberately, in order to appeal to the more high-roller, sophisticated casino types (i.e. – the types that are familiar with the land-based Ritz Club Casino and want an experience to match).
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As far as experienced online gamers, there are no surprises at the Ritz Club Online Casino. Downloading the casino software, which is provided by the Cryptologic gaming suite, is a relatively simple process, and installation is straightforward, quick and hassle-free. Players at the Ritz Club online casino also have the option to order a free CD of the software, but it isn't obvious that the CD is available until you click to download the casino software (this is a bit backward to us). We wonder – with the type of player the Ritz is trying to appeal to, most of them surely have a broadband connection – so why offer the CD? Still, we figure it's a nice touch. What is absolutely not offered in the world of the Ritz online casino is 'instant play' casino games. That means that unless you use the Windows platform on your computer, your luck's run out. Is the Ritz club in a conspiracy with Microsoft? We wonder...
Contrary to what you may be thinking, there is sound reasoning behind having only download software for the Ritz Casino games- they are uncompromisingly detailed and very richly rendered. Thus, the games are very decidedly Ritz-like. The casino states its mission to offer players "a product that captures the essence of the Ritz Club London and reflects its unique heritage" – and they are spot on! All of the Ritz Club online casino games are far superior than those at other online casinos, with a look and feel to match. They have audio visual detail and special effects that imitate the authentic Ritz Club atmosphere – they even go so far as to include a replica of the actual Ritz Club casino floor – how's that for life-like! If you take a virtual stroll around the multi-player table games (which, by the way, are exquisitely rendered), you'll see from the way the chips are stacked that this is one serious online casino that attracts equally serious high-rollers. Once again, you get the impression that this is just like the real land-based Ritz Club London casino. The atmosphere is tailor-made for sophisticated players that exude the new cool – leading us to believe that players who like a distinctively more Vegas-like venue would do well to play elsewhere.
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Just like it's pretentious upscale land-based counterpart, the customer support function at the Ritz Club London online casino is quick, available 24/7 and efficient to boot. Customer support is offered by both freephone and email, with financial transactions securely conducted by the Ecash system. The Ritz Club online casino offers the requisite promotions such as Loyalty Reward Points and Match Bonuses, but these are bare-bones at best, in keeping with the customer base of the Ritz club, who are assumed to be more concerned with high betting limits and the quality of the gaming experience than some rudimentary special offer.
Not many online casinos (or land-based, for that matter) can boast such glamorous, old-money roots as the Ritz Club London. But should the Ritz be on every online gamer's shortlist of casinos to try out? We think that this classy club will have the most appeal to seasoned, experienced casino players looking for a sophisticated club feel and serious wagering. This club ain't for the feint of heart! Internet gaming newbies may be a bit intimidated by the sophisticated look and feel of this online casino, and they may find that scanty layout of the website makes it difficult to find information for online gaming first timers. The Ritz Club London online casino certainly has competitors that have better published user guides, but in keeping with Ritz tradition, this online casino has excellent customer support – offered via both freephone and email. The Ritz Club London online casino clearly favours quality over quantity - it has just over 40 games. But to its credit, it focuses on only the best, most superb download games available! If you are into the European cool and like classic, sophisticated online gaming at its finest, you owe it to yourself to experience puttin' on the Ritz.
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