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Mobile casinos are increasingly being offered as extensions of existing online casinos, but 777mobile.com is one operator that is exclusively focused on offering its customers mobile casino action, and nothing but mobile casino action. The brand itself is not one likely to have as much consumer recognition as its rivals William Hill and Coral, but further investigation reveals that it’s backed by a company with lots to recommend it. 777mobile.com’s owner, Probability Games Corporation, was only founded in 2003, but its concentration on developing secure and reliable mobile gaming has grown it rapidly into a major player in this area, winning it e-Gaming Reviews ‘Mobile Operator of The Year Award’ in 2005. A listing on the London Stock Exchange’s AIM Market and licensing with Alderney’s Gambling Commission reinforces the credentials of this company as serious and reputable, while news that it has already taken more than 20 million wagers to date leaves us in no doubt that 777mobile.com casino is a safe bet.
777mobile.com’s website is a smart affair that sets out its stall splendidly – its big-name-bookie rivals could definitely learn a thing or two from 777 about presentation of their mobile casinos in our opinion! Navigation is easy and the user guides are pretty clear on getting started, but one thing that stumped us initially was registering an account to play through. Steeped in the traditions of playing online casinos we were looking for somewhere to sign-up on the 777mobile.com website, but things are done a little differently here. With 777mobile.com you register through your handset and then conduct money transactions through a Cashish e-wallet that Probability Games Ltd. holds for you. Depositing is also done through your handset making the whole thing entirely wireless, as it should be! Security is handled by using a PIN number so if some thieving toe-rag nicks your phone, its nice to know they can’t easily have a flutter on your account before hawking it down the pub . . .
click here to play at 777 mobile now
What really sets apart 777mobile.com from the other mobile casinos we’ve reviewed to date is that its games make a much better fist of putting some proper casino games into your pocket. OK, we know Bingo isn’t a casino classic, but its nice to have a pretty decent simulation of Roulette, Video Poker and Blackjack under our thumb aside from the more usual Slots and HiLo games offered elsewhere. Particular credit must go to Probability Games / 777.mobile for its clever rendering of European Roulette which struck us as an extremely well thought through translation of this classic table game into the confined real-estate of a typical mobile phone screen.
777.mobile.com’s customer support is reasonable through e-mail and phone channels but we would have liked to see a freephone number as this is pretty much de rigeur with its rivals. Not that we had much need to call on customer support since we found downloading the games, activating an account and playing away a very smooth experience on two supported handsets.
click here to play at 777 mobile now
Promotions seemed pretty keen at the time of review with a 100% match bonus on first deposits up to £200, and also a handy Welcome Bonus of £1 of bets free per downloaded game which, in conjunction with the low minimum bets of 10p, proved a fine way to trial the 777mobile.com experience on the house.
For anyone eager to investigate casino gaming through their mobile, 777mobile.com represents a very sound choice indeed. The range of supported phones is excellent and the games do go some way to delivering the essence of their real-world casino counterparts within the limitations of the format. There isn’t the convenience of having a player account that can be used for betting on other online casino products (there is no 777mobile.com online casino), but that’s hardly a deal-breaker in our book. Being solely focused on mobile casino gaming appears to have paid dividends at 777mobile.com, and we look forward to seeing how its service expands – can it WAP some Craps into the mobile casino arena soon we wonder?
click here to play at 777 mobile now |
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